Seemore Pet Supplies is a small online pet supply business with a large and ever expanding product range. Their sell products via a system called dropshipping. The wholesaler supplied them with an xlm file full of product description, links to images and prices. This to them sounded great a whole online store in a single file. But Seemore Pet Supplies didn’t that know that Google and Bing do rank these types of sites high in search results. Try as there did to build backlinks to there website, it just wasn’t working.